Kevin Appleby

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Blog

CFOs aren’t involved in strategic planning as much as they would like to be

The vast majority of CFOs feel that they should play a bigger role in their company’s strategic planning process, according...
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Blog

What is The CFO’s Role in Pricing

How Can CFOs Influence Pricing to Drive Profit and Strategic Growth? Pricing isn’t just a commercial decision — it’s a...
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Blog

The CFO: Co-pilot to the CEO

Why Is the CFO the Co-Pilot to the CEO? Today’s most effective CFOs are more than financial stewards — they...
Blog

What Are the Key Roles of a Finance Business Partner?

What Does a Finance Business Partner Do? A Finance Business Partner (FBP) bridges the gap between finance and the rest...
Blog

How to Run a Successful Finance Team Building Event

How Do You Run a Successful Finance Team Building Event? To run a successful finance team building event, you need...
Blog

The Challenges of Delivering Your First CFO Role

Learn what challenges you should expect to face as a first-time CFO. We also share tips on how to overcome...
Blog

What are The Biggest Skills Gaps in a Finance Team

Most finance function team members lack many of the core skills required for a successful career in finance. We explore...
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Introducing: GrowCFO for Finance Teams

We are delighted to introduce GrowCFO for Finance Teams. By surveying hundreds of finance leaders, we are addressing our community’s...
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Blog

10 Transferable Skills for Leading Your First Fundraise

Here are ten transferable skills from your ongoing finance roles that will help you lead your first fundraising process.
Blog

I just fought for my life. What am I doing thinking about the office?

Susana Serrano-Davey shared her story and insights at GrowCFO’s International Women’s Day 2022 event. Below is a lightly edited transcript from the...