Why Strong Corporate Governance is the Key to Success

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Corporate governance is a critical component of any company’s success (no matter the size or stage of your business), ensuring that the organization is run in an ethical and transparent manner for the benefit of all stakeholders. It is the system of rules, practices, and processes by which a company is directed and controlled. It provides the framework within which strategic decisions are made and implemented, to ensure that they are in the best interests of the company and other stakeholders, such as shareholders, management, customers, suppliers, financiers, government, and the community. A well-governed company is more likely to be successful in the long term, as it is better equipped to respond to the challenges and opportunities presented by the business environment.

The primary role of corporate governance is to ensure that a company is run in an ethical and transparent manner, for the benefit of all stakeholders. Governance protects your company from unethical decisions by holding employees accountable to certain standards and ensures that all business operations are conducted within the law. Effective governance enables companies to respond quickly and effectively to changes in their environment, both external and internal.

The principles of corporate governance include transparency, accountability, fairness, responsibility, and ethical behaviour. They enable companies to create a culture of trust with stakeholders. By disclosing accurate, timely, and complete information related to financial performance and decision-making processes as well as implementing fair practices that do not discriminate amongst shareholders, employees, customers or suppliers – businesses can demonstrate their commitment to socially responsible operations whilst ensuring long-term success.

The following diagram illustrates how corporate governance works within many companies. This will vary depending on its size, ownership structure, and the industry in which it operates.

Board of Directors

One of the key aspects of corporate governance is the board of directors. Shareholders select a board of directors to ensure the company is managed and operated in its stakeholders’ best interest. They represent shareholders who then appoint committees, such as Governance, Remuneration, Audit and Risk Committees; each with their own purpose for driving corporate success. The board is responsible for overseeing the management of the company, setting its strategy, and making decisions that are in the best interests of the company and its stakeholders. It is crucial that the board is independent and free from conflicts of interest, and that it is able to challenge and hold the management to account. The board should include a diverse range of skills and expertise, with the chief financial officer playing a pivotal role in ensuring financial transparency and accountability.


Another important aspect of corporate governance is the role of shareholders and stakeholder engagement. Shareholders are the owners of the company, and they have a right to expect a return on their investment. They also have a right to be informed about the company’s performance and to have a say in important decisions, such as the appointment of directors and the approval of major transactions. Companies with a premium listing, both listed and private companies, should prioritize engagement with shareholders and other stakeholders to maintain trust and transparency.

Executive Team

The executive team provides strategic and operational leadership, determines the organizational structure, and sets the cultural DNA for the business including internal controls.


Management serves as the driving force of a business, spearheading essential operations and enabling companies to reach success. They identify visions for their organizations while also devising strategies that will enable them to get there: formulating goals and objectives and synthesizing policies and procedures – all designed with achieving greatness in mind.

There are many different types of governance procedures that you can implement in your business. These vary significantly in terms of their impact and associated cost.  Some examples include implementing a business control framework, developing a code of ethics, appointing non-executive directors, achieving widely recognized industry standards such as ISO 27001, creating risk registers and business continuity planning.

The Role of a Modern-Day CFO in Supporting the Board of Directors

A modern-day CFO is a vital member of the board of directors and plays a key role in supporting other board members. There are many responsibilities for being a board member and these form an essential component of your role. It is essential to properly understand the different functions of a board, the statutory duties of a board director and your CFO role in supporting the board’s activities.

Preparing and Delivering Board Reports

Preparing and delivering board reports is a crucial part of a CFO’s role and is essential towards obtaining the Board’s confidence in your ability to deliver your role effectively. Your report is likely to be focused on financial metrics. However, it must also cover broader considerations including your company’s operational and strategic metrics. At the very least, it should discuss the KPIs that you are using within your financial model.

For external board attendees, your Board report needs to consider the underlying changes that are driving the performance data. You need to be able to answer the five W’s: Who, What, Where, When, Why and also address the “So what” question. You should clearly identify what has caused these numbers, the wider implications of these drivers and whether they are one-offs or ongoing trends.

Showcasing Achievements and Vision During Board Meetings

Board meetings also provide a fantastic opportunity to showcase your key achievements and ongoing vision towards delivering the business plan. You may also wish to pick one theme to share with your Board during each report. This may be something that reflects well upon your team, or that nicely sets up something you are looking to focus on during the next 6-12 months.

The CFO's Role in Good Corporate Governance

In summary, the CFO plays a key role in designing, implementing and monitoring activities that contribute towards good corporate governance. This is one of your key responsibilities as a company board member and will also feed into many of your ongoing activities. You need to proactively embed best practice procedures into your business and create a company culture that holds people accountable for their actions.

Develop your Corporate Governance skills

GrowCFO has plenty of offerings to help you quickly develop your governance and control skills:

We also want to remind you about our library of webinar recordings for GrowCFO Premium members that are available to you 24/7. There are some great recordings, such as Improve your month-end close, How to interact with your board , and What should I expect from reporting

Register for GrowCFO premium to access these valuable resources.

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