#86 How to Embed Strategy in Your Business with Susana Serrano-Davey, Mentor at GrowCFO

Kevin Appleby and Susana Serrano-Davey discuss how to embed strategy on The GrowCFO Show

Strategy is the backbone of any successful business. Without a strategy in place, it can be difficult to make decisions and achieve your goals. Many CEOs try to implement the strategy on their own, but this can be difficult if you don’t have the right tools and resources. In this episode, we will discuss how to embed strategy in your business and make sure that it is a part of everything that you do!

The strategy should be embedded in every facet of your business, from the way you set goals to the way you communicate with customers. By embedding strategy into your business, you will be able to make better decisions, achieve your goals, and improve your overall performance. There are a few key steps that you can take to embed strategy in your business:

Define what strategy means for your business

Without a clear understanding of what strategy is, it can be difficult to implement it effectively. Take some time to sit down and define what strategy means for your company. What are your goals? What are the most important things that you want to achieve? Once you have a good understanding of what strategy is and what it means for your business, you will be able to start embedding it into your operations.

Make strategy a part of your decision-making process

One of the most important ways to embed strategy in your business is to make it a part of your decision-making process. Whenever you are faced with a decision, big or small, take some time to think about how it will impact your strategy. What are the risks and opportunities associated with this decision? By taking the time to consider these things, you will be able to make better decisions that align with your strategy.

Communicate your strategy to everyone in your company

It is important that everyone in your company is aware of your strategy and knows how it affects their day-to-day work. Hold strategy meetings, send out regular emails or memos, and post your strategy on your company’s intranet. The more people that are aware of your strategy, the more likely they are to help you achieve it.

These are just a few of the ways that you can embed strategy in your business. We talk about much more in the episode, so listen in and find out more.

Susana Serrano-Davey is an experienced CFO and a member of the GrowCFO professional mentoring team. If you are interested in having Susana as a mentor then please get in touch using the link below.

Kevin Appleby is GrowCFO’s business strategy mentor and runs the GrowCFO Strategy Programme.



01:30 What is strategy?

03:55 How do you go about building and deploying a strategy?

04:01 Three typical scenarios

05:28 What about the business that’s in trouble and needs a turnaround strategy?

08:04 What does the CFO need from the strategy?

08:59 The objectives are clear, but how do we achieve them?

09:50 The power of a simple SWOT analysis

12:32 Achieving a balance between growing revenue and cutting cost

13:42 The role of the Zero-Based Budget

17:24 The need to be constantly aware of new challenges and adapt the strategy

19:34 The danger of not implementing change in the good times

21:53 The difficulty of restructuring when the business is losing money

24:34 Strategy and the high growth business

26:38 The CFO as the challenger of strategy

28:07 Measuring the right things and understanding cause and effect

30:02 What are the 3 or 4 most useful tools to use?

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