Kevin Appleby

Kevin Appleby

CFO/COO | Strategy Mentor | Podcast Host


  • Business Strategy
  • Performance management (KPIs & metrics)
  • Finance Transformation
  • Planning, budgeting and forecasting
  • Change management
  • Cost Reduction
  • Investment appraisal

Sector Expertise

  • Petrochemicals & plastics
  • Pharmaceuticals
  • Professional services
  • Education
  • Utilities
  • Health
  • Transport
  • Defence
  • Police
  • Local Government

Kevin specialises in helping you transform your organisation. He is GrowCFO’s lead business change and strategy mentor and can guide you through strategy development and execution in your organisation. Kevin will help you formulate your strategy and communicate the business plan across your business. Beyond this, he will help you to put an execution plan in place that will turn your strategic imperatives into reality.

Kevin is currently the COO of GrowCFO, and looks after the execution of GrowCFO’s own growth strategy. He takes a lead role in working with GrowCFO partner Lucidity to develop strategy tools that can help CFOs document, communicate and execute strategy.

Kevin qualified as a Chartered Accountant with BDO before spending 10 years in the petrochemicals and plastics industry with ICI Chemicals & Polymers Group. Kevin was divisional CFO for the European Plastics Business during a period of major restructuring and brings deep experience in business turnaround.

After ICI, Kevin joined PwC Consulting working across a range of private and public sector clients delivering business change. This includes working with clients to develop business plans, implement balanced scorecards and improve board reporting. His most recent consulting experience is with BearingPoint where he has helped police forces in England and Wales develop the national strategy for digital forensics, and NHS Digital to develop an investment case for improved connectivity across the Health Service.