Our Mission

To encourage the finance leader community to achieve your full potential by sharing knowledge and experience.

Our mission started several years ago during a focus group with ambitious finance leaders. We listened carefully to the following challenges that nobody was dedicated towards solving:

Becoming a CFO requires you to learn many new skills that take a long time to master;

  • People feel overwhelmed with tasks and are battling problems already solved by others; and
  • CFOs often feel lonely at the top and would benefit from a strong collaborative peer group.

The message was clear: finance leaders require easy access to the combined knowledge and experience of the CFO community. We needed to build an independent organization fully dedicated towards helping ambitious finance leaders to achieve your full potential.

During the past few years, we have been busy creating offerings designed by your finance leader community and led by inspirational CFOs, including:

  • Peer group development programs and private mentoring for aspiring or first-time CFOs;
  • A huge library of online training lessons covering your CFO competency framework; and
  • Collaborative events, forums and podcasts across an important range of relevant topics.

Everything we do is designed to support you in the most time-efficient manner and to help you give back to the next generation.

We hope that our mission inspires you to join our cause and to enjoy the benefits of collaborating with such a wonderful community.

Our power in numbers

GrowCFO Management

We are a fully independent management team who are focused on supporting finance leaders

Dan Wells

Founder & CEO
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Kevin Appleby

COO & Podcast Host
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Catherine Clark

Lead Mentor
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Stuart Trood

Chair & CFO
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Shelly Adams

Finance Team Training Director
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Oliver Deacon

Course Facilitator
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Iain Dewson

Course Facilitator
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Amanda Carlyle

Course Facilitator
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Damian Smith

Course Facilitator
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Paula Kensington

Course Facilitator
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Christian Wattig

Course Facilitator
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Melanie Coeshott

Course Facilitator
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Catherine Marks

Facilitator
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Adam Shilton

Course Facilitator
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Dan Stockdale

Course Facilitator
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Steering Committee

We are passionate about representing the community to ensure we are fully aligned with your needs

Jade De-Crescenzo

Finance Director
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Peter Walsh

Experienced CFO
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Zahir Jivraj

Portfolio CFO
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Mike Harding

Experienced CFO
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Ruky Dissanayake

Finance Director
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Mark Rodel-Duffy

Part-time FD
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Folake Togunloju

Finance Director
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The values that hold us true and to account

Independent

Dedicated towards finance leaders, with no ulterior motives.

Community-led

Designed by the finance leader community for your maximum benefit.

Relevant

Delivering only the most important topics in the most efficient manner.

Trustworthy

Giving honest feedback, keeping promises and respecting your privacy.

Collaborative

Sharing knowledge from inspirational CFOs & inclusive peer group programmes.

Passionate

Helping you to achieve your full potential and supporting your wellbeing.