How to be a Great Coach

Coaching is one of the most powerful tools a finance leader can develop—but being a great coach takes more than just good intentions. In this module, we explore the core mindsets, skills, and practices that help finance professionals elevate others through effective coaching. You’ll learn how to shift from problem-solving to empowering, apply coaching frameworks in real-world conversations, and build deeper trust with your team and stakeholders. Great coaching unlocks untapped potential, builds confidence, and creates more resilient, high-performing finance teams.

Great coaching stands as a fundamental leadership capability that fosters personal and professional development, informed decision-making, and the realization of individual potential. This course introduces the principles of a coaching mindset and offers actionable strategies for leading with empathy and intention. Whether the focus lies in supervising team members, nurturing emerging talent, or driving influence across the organization, the program delivers essential tools to encourage reflective thinking, facilitate impactful dialogue, and cultivate a culture of continuous growth.

Course Testimonials

Course Overview

What we Cover:

  • The core traits of a great coach
  • Coaching vs. mentoring vs. managing
  • How to run effective coaching conversations
  • Powerful questioning and active listening techniques
  • Real-world coaching examples from finance leaders

The Challenges:

  • Knowing when to coach vs. direct
  • Helping others find their own solutions
  • Managing time while coaching under pressure
  • Building coaching confidence in technical roles
  • Creating psychological safety and trust

The Barriers:

  • Defaulting to “fix-it” mode
  • Lack of training or structure for coaching
  • Limited self-awareness or feedback culture
  • Misaligned expectations between coach and coachee
  • Over-reliance on technical expertise

Learning Objectives:

By the end of this course, participants will:

  • Understand the difference between coaching, mentoring, and managing
  • Develop active listening and effective questioning habits
  • Use coaching frameworks like GROW to structure meaningful conversations
  • Learn how to hold space for others without jumping to solutions
  • Gain confidence to coach peers, team members, and stakeholders across the business

Business Benefits:

  • Stronger team performance and accountability
  • Improved communication and trust across finance
  • Better talent development and retention
  • More strategic and independent problem-solving
  • Enhanced leadership presence across the organisation

Course Facilitator

Oliver Deacon

Course Facilitator

Oli is an ICAEW FCA based out of the UK and a PCC-certified coach with ICF. He is also a former Microsoft Finance Director, where he business partnered marketing, product and software engineering teams with a $4.5BN P&L.

Prerequisites: No Prerequisite knowledge is required to be successful in this course

Advanced Preparation: No advanced preparation is required

Program Level: Basic

Delivery Method: Group Live

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