Damian Smith

Damian Smith

Executive Coach | Former CFO
Dubai, United Arab Emirates

Damian Smith is a certified professional leadership coach and facilitator, recognized as a commercial leader with more than 20 years of delivering results for top global brands in challenging industries.

His background spans large multinationals and private companies, covering roles from back-office to sales, retail store to global C-level boardrooms, and now coaching.

Damian’s own transformation from defensiveness to authenticity underpins his passion for helping leaders achieve greater impact and fulfillment. His approach is direct and open, yet pragmatic and human, challenging clients to break through barriers and embrace growth.

With over 800 hours of professional training, Damian specializes in creating thriving cultures, building self-awareness, and fostering trust-based collaboration. Ultimately, he empowers individuals and teams to stretch their possibilities, manage complexity, and cultivate authentic leadership for long-term success.

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Expertise

  • Executive leadership & CEO advisory
  • Executive, team & organisational coaching
  • Leadership development & behaviour change
  • Culture transformation & high-performance teams
  • Strategy execution & performance turnaround
  • Sales & commercial transformation
  • Stakeholder management at board and senior levels
  • Large-scale organisational change
  • CFO-level financial leadership & decision support

Sector Expertise

  • Technology, telecoms & consumer electronics
  • Multinational & cross-regional organisations (EMEA/MEA)
  • Listed & complex corporate environments
  • Regulated and compliance-driven businesses
  • Professional services & advisory firms
  • High-growth & transformation-led organisations

Work Experience

Regional CFO MEA - Sony Mobile Communications

Nov 2013 to Apr 2019 · 5 yrs 6 mos Dubai

Regional Sales & Marketing Director, North Africa & Egypt - Sony Mobile Communications

Sep 2017 to Feb 2018 · 6 mos Cairo & Dubai

Head of Finance Middle East & North Africa - BlackBerry

Feb 2010 to Nov 2013 · 3 yrs 10 mos Dubai

Finance Manager - Virgin Media

Aug 2007 to Feb 2010 · 2 yrs 7 mos United Kingdom

Finance Manager - Telefónica

Oct 2006 to Jul 2007 · 10 mos United Kingdom

Finance Decision Support - Vodafone

Sep 2002 to Oct 2006 · 4 yrs 2 mos United Kingdom

Media

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