Elevating Brand & Presence
Personal branding in finance isn’t about self-promotion—it’s about clarity, consistency, and credibility. In this session, participants explore how to shape the way others perceive them by aligning actions, values, and visibility with professional goals. The course provides a practical framework for identifying personal strengths, articulating career aspirations, and communicating with authenticity and impact. Through guided reflection, group dialogue, and self-assessment, finance professionals will learn to proactively manage their reputation and influence their career trajectory from the inside out.
This helps finance leaders develop an intentional and authentic personal brand aligned with their professional values and aspirations. Through interactive exercises and practical examples, participants learn how to increase visibility, enhance credibility, and navigate internal perceptions. Whether your goal is to gain influence, secure promotion, or lead with greater confidence, this module equips you with the tools to show up with purpose and polish.
- Thursday, January 15, 2026
- 4:00 pm - 6:00 pm GMT (11:00 am - 1:00 pm EST)
- Field of Study: Personal Development (2 CPD Hour)
Course Testimonials
Course Overview
What we Cover:
The Challenges:
The Barriers:
Fear of self-promotion, inconsistent messaging, limited feedback, unconscious habits that dilute your impact, lack of clarity on future goals.
Learning Objectives:
By the end of this module, you will be able to:
- Define your desired personal brand and understand how others currently perceive you.
- Identify and communicate the strengths that set you apart.
- Align your behaviours and outputs with your long-term career goals.
- Use your personal brand to guide decisions, influence stakeholders, and build trust across the business.
Business Benefits:
Course Facilitator
Susana Serrano-Davey
Course Facilitator
Susana is a Chartered Accountant (FCA) with over 20 years of international experience, having progressed to the C-suite, founded and sold a successful business, and established herself as a strong communicator and leader with a collaborative and entrepreneurial approach.
Prerequisites: No Prerequisite knowledge is required to be successful in this course
Advanced Preparation: No advanced preparation is required
Program Level: Basic
Delivery Method: Group Live
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